Strategic Communications—B2B | Government | NGOs
Remote > Melbourne > Australia > International
Specialising in educated decision-makers who won’t be told what to think and feel.
Fluffy “content” is out. Substance and thought leadership are in.
Strategy
Starting with your WHY, I build your strategy from the ground up. WHAT you say will align with this reason for being. And WHERE and HOW you communicate will be highly efficient ways of making your audience take ownership of the right thoughts and feelings.
Execution
I advise you on information structures and deliver concepts, copywriting and creative direction for all your thought-leadership media—feature articles, posts, case studies, whitepapers, strategic plans and policy documents.
Management
To ensure a consistent customer-centric perspective, I pilot third-party contractors or liaise with your own assets in design, photography, videography, voiceover, coding and all other creative disciplines.
Work
The proof is in the proverbial. Here’s a wide range of prior client projects, all of which have been carefully engineered to address unique audience mindsets.
Pure Dairy—website
VIC Government—strategic plan
Raptis Group—real estate brochure
Philips Healthcare Australia—recruitment video
Retrofitlab—website
Pet Listings—brand media kit
DorsaVi—case study
Protecht—case study
Southern Phone—TVC
Smile Styler—print ad
RetrofitLab—whitepaper
Asian Geographic—feature article
Joolca—website
Spin Imaging—brochure
Essential Community Management—print ad
MedTel—brochure
MyHome—book ghostwriting
Damian Čehun—website
DeepDish—website
Joolca—product video
Dynatect—corporate presentation
Vakanta—website
Joolca—product packaging collateral
Pure Dairy—PR video
Joolca—retailer training manual